about

A strong digital presence starts with clarity. We partner with brands to build intentional strategy and refined creative designed to connect, perform, and endure.

Our approach is collaborative, tailored, and results-driven—never one-size-fits-all. We create long-term growth for brands ready to stand out with purpose.

We Work With

Bars & Restaurants / Aesthetics / Beauty & Wellness / Real Estate Fitness / Food & Beverage / Construction & Landscape / Artists / Entertainment / Retail / Hospitality / And More…

At S.S. Creative Co., we care about building relationships, not just campaigns. Meaningful marketing begins with intention and understanding the people behind each brand to craft work that feels thoughtful, aligned, and impactful.

Our Founder

Sydney Smarro LaVare

Sydney Smarro founded S.S. Creative Co. in 2021 with a clear vision: to help businesses and brands leverage the world’s largest marketing platforms with intention and impact.

Her background spans entertainment publicity and digital marketing, having worked alongside top industry professionals and artists in Nashville, Tennessee at agencies including Girlilla Marketing, Essential Broadcast Media, Borman Entertainment, and Fishco Management.

After returning to New York’s Capital Region, Sydney built a successful creative agency grounded in relationships, strategy, and long-term growth, serving clients both locally and across the country. In 2024, she was recognized as Small Business Person of the Year by the Guilderland Chamber of Commerce, a testament to her commitment to helping brands thrive.

Our Team

Hannah Armony

Account Director

Cheney Smith

Account Coordinator

Jessy Figgs

Photographer/Videographer Contractor

Kirsten Meyerson

Web Design Contractor

Testimonials

“Huge shoutout to our amazing content creator who consistently makes us look our best and somehow turns even our wild, out-of-the-box ideas into polished, professional content every time! They bring incredible creativity, flexibility, and attention to detail to every project, and their positive energy makes the whole process fun and seamless. We’re so grateful to have someone who truly understands our vision and brings it to life in such a special way. We honestly couldn’t ask for a better creative partner.”

— The Shayna Goodson Team

“Finding SS Creative Co. was pure serendipity. I reached out to Sydney to create a logo for my new business, and what she delivered exceeded every expectation—bold, beautiful, and uniquely mine. Her creative process is thoughtful, and intuitive. All I can say is—trust the process. Sydney crafted a logo that not only reflects my vision but makes me proud every time I see it.”

— Jen Noble, Maven Wigs

“We have been working with S.S. Creative Co. for the past 2 years now. Their dedication, attention to detail and highlighting our store’s specialties on social media have been incredible. The way they interact with us to complete ideas and content, and then turn around and interact with our customers online has helped our business grow (especially with younger clientele) and stay active in today’s social media world. We highly recommend them to anyone looking to advance their social media presence with a personable professional team!”

— AJ Indovina, Rolf's Pork Store

“Sydney and S.S. Creative Co. has been exponential in growing my social media presence and engaging my target audience at a level I never expected! Closely collaborating with me and keeping in constant contact with content ideas has been key to my business success. I could not be more pleased with the results and positive feedback I am receiving. Anyone in search of a superior digital marketing agency that is thoughtful and clever in increasing your brand presence, look no further than S.S. Creative Co!”

— Christine Fallati Licensed Real Estate Salesperson

“We were feeling a bit overwhelmed and overworked with our social media accounts. We loved being involved and had tried to hand it over to an outside company in the past and it didn’t have our same “voice”. A friend recommended Sydney and we are just thrilled with her and her team at S.S. Creative Co. They studied our account, did a thorough digital audit so that we could optimize all social media and web platforms. We now meet 1:1 each month to either discuss new ideas or for them to teach us ways to optimize our business online. They also do an amazing job providing us with a social media calendar each month that is relevant and on-brand, not generic. Working with Sydney and her team has not only brought us more joy when posting to social media but also made us a much more effective brand.”

— Lindsay & Cali upLIFT Kettlebell Club

“We’ve been working with S.S. Creative Co. for nearly five years, and they’ve been an incredible partner in the growth of Aspire. From the start, their team has helped elevate our brand through strategic digital marketing, consistent social media growth, and high-quality content creation. S.S. Creative Co. has played a major role in helping Aspire look and feel like the brand it is today. We’re extremely grateful for their support and would confidently recommend them to any business looking for a creative team that is dependable, consistent, and genuinely invested in your success.”

— Chris Wertman, Owner Aspire Athletic Club, Aspire Athletics, and Founder of the L.E.A.D Foundation

Don’t leave your brand’s potential untapped.

Whether you’re looking to grow your audience, create compelling content, or craft a strategy that delivers results, we’re here to help.