Project Overview

Marrello Restaurants was preparing to launch its newest dining concept, The Grille by Jacob & Anthony’s, in Clifton Park, NY, located at 306 Clifton Center Road. With a new concept in development, they wanted a modern, fresh take on the brand.

Deliverables

By the Numbers

Surrounding store open campaign

572%

Increase in Facebook followers

692%

Increase in Instagram Views

72%

Increased Reach on Instagram

Our Approach

We created a clean, contemporary logo design now featured prominently on the building, along with a fresh menu design and a full suite of interior and exterior signage and marketing materials. In addition, we developed and executed a social media campaign to support the launch and drive traffic to the restaurant. Today, we continue to work closely with The Grille by Jacob & Anthony’s, managing their ongoing marketing needs on a daily basis.